Ladies and gentlefolks, we may finally be past the smooth-brain days, in which the hottest, most interesting flavors of Twix on the market were Left and Right. Now we have an all new, mind blowing flavor of Twix I’m calling the “Why Twix.” What is a “Why Twix”? Well, you’ll have to read on to find out. But the inception of the Why Twix goes all the way back to 2012 and a long-forgotten Twix secret I’m calling “Project Sugar Cookie Twix.”
Wait, what is a Sugar Cookie Twix? And why are you being so awfully dramatic?
I’d like to address the second question first by saying that I’m not dramatic, I’m just hurt. Back in 2012, Twix announced the release of a sugar cookie flavored Twix for the holidays and, in an unexpected twixst, they um…well, they never did. Why, Twix? No one knows! Perhaps the unexpected popularity of their Left and Right Twix campaign made them decide to set aside the Sugar Cookie Twix and make a profit with minimal effort. Hey, I get it. I’d do the same. After a while, most people forgot about Sugar Cookie Twix and the concept began collecting dust in an attic somewhere, that is until this past week, when Twix asked followers in an Instagram post which Twix they’d choose to resurrect: Triple Chocolate Twix, Creamy Peanut Butter Twix, or…Sugar Cookie Twix!
What does this mean?! Triple Chocolate Twix existed. Creamy Peanut Butter Twix existed. But Sugar Cookie Twix never even existed! Unless the brand has fallen victim to a silly intern who didn’t do their research, I’m guessing this is their sneaky way of announcing the resurrection—or should I say, the birth—of Sugar Cookie Twix, a Twix that never even was.
While there isn’t a lot of info about Sugar Cookie Twix—since, as we’ve established, they’ve yet to actually exist—we can tell you a few things. Based on product imagery, these seem to be like regular Twix but with a cookie layer that’s dotted with the same colorful sugar crystals that coat a lot of holiday cookies. In the Instagram post, Sugar Cookie Twix are pictured as a bag of minis rather than a packet with two full-size bars. It may be wishful thinking, but just in case, keep your eyes peeled in the candy aisle this holiday season. And if we’re all just the victim of some cruel prank, that’s okay. You’ll have no problem finding a recipe for actual Twix sugar cookies online.
Thoughts? Questions? Complete disagreement? Leave a comment!